In 2017, Favre-Leuba celebrates its 280th anniversary. This is a remarkable milestone in the illustrious history of Switzerland’s second-oldest watch brand, which is once again expressing how, since inception, it is always conquering frontiers across various domains. Be it with its watches such as the Raider Harpoon or Raider Bivouac 9000, or with its association with Artic Mission, led by renowned Artic explorer – Pen Hadow, the brand understands what it takes to go beyond the everyday living to achieve a goal that will have larger implications for all life on earth.
The rapidly changing environment around us has led to many changes in nature, which can truly be understood only when we see it. This is what Arctic Mission team, co-led by the renowned explorer Pen Hadow (55) and Arctic specialist yachtsman Erik de Jong (35), aims to do. A pioneering voyage has set sail to the Central Arctic Ocean from Nome, Alaska (USA) on 15th of August. Two 50-foot yachts are sailing across almost half of the 3,000,000 sq. km area of international waters around the North Pole, which is ice-free and now navigable by surface vessels. The 10-member crew on these yachts could be among the first to reach the furthest north ever sailed. Conquering the physical, mental and emotional frontiers this journey will pose is unimaginable. Favre-Leuba understands this spirit and supports the team on this journey by being their indispensable companion through it all.